DA Farmers’ Contact Center Gets Localized in Region 6


ILOILO CITY – A year after its grand launch, the Department of Agriculture’s (DA) Famers’ Contact Center is now being brought closer to the local farmers and fisher folk in Region VI.
 
The Farmers' Contact Center is the DA's support center to deliver farm and business advisory services to its clientele through the latest modes of communication familiar to the public such as text, call, email, online forum/discussion and instant messaging. This is one of the DA's extension delivery services being administered by the DA-Agricultural Training Institute.

 
To localize the services of the Center in the region, the DA-Regional Field Unit VI (DA RFU-VI) joined forces with the Agricultural Training Institute (DA-ATI). In view of this, a workshop on content build-up and planning for the setting up of the local Farmers' Contact Center in the region was held last December 6 to 7, 2010 at the Iloilo Grand Hotel, Iloilo City.
 
The workshop took off with an overview of the e-Extension Program for Agriculture and Fisheries with focus on the e-Farming component by Ms. Antonieta Arceo, Chief of the Knowledge Products Management Division of DA-ATI.  As one of the delivery components of the e-Extension services of the DA, Ms. Arceo talked about the program’s objectives, benefits, partnerships, framework, and most especially the milestones since the program was launched in 2007. After which, Ms. Yovina-Claire Agsawa presented the Farmers' Contact Center's referral system and the status of the queries received through this facility since it was launched in 2009.
 
Engr. Remelyn Recoter, RFU-VI’s Regional Technical Director for Operations, LGU Support & Extension, led the discussions on the regional implementation of the Farmers' Contact Center particularly on the requirements and resources needed, their own referral system and operational guidelines specifically for Region VI.  
 
With the selected technical staff of the DA-RFU VI who participated in the workshop, the group drafted some anticipated Frequently Asked Questions (FAQs) that might come from their farmer-clientele. 
 
Series of activities and trainings to be conducted prior to the actual implementation of the in the region are already lined up and tentatively scheduled until January 2011. (Yovina-Claire R. Agsawa, photo by Joeven C. Calasagsag)
 
See related news: Planning Workshop for the Farmers' Contact Center in Region 6 Held